Workshop: Marketing in Today’s Media Climate

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Name: Workshop: Marketing in Today’s Media Climate
Date: May 2, 2017
Time: 6:30 PM - 8:00 PM PDT
Registration: Sorry, registration for this event has been closed.
Event Description:
Join us for a four-part mini-program on modern marketing approaches using the Internet. These are geared specifically for brick-and-mortar businesses and event-driven businesses.

Each session will complete the picture of today's proven practices using email and mailing lists, lead generation and confirming attendance for events using social media, Facebook and your website.

May 2 - Marketing in Today's Media Climate will cover all your options, both free and paid, when it comes to the most effective methods of marketing. You may be surprised to find that the most effective means of marketing is not the one you rely on and not where your money and time is going. We will cover what works and what are the most common practices, platforms and services used for marketing in today's media climate. We will also have a detailed comparison of lead generation methods. All participants will receive a freebie relating to this class.

May 9 - Email Marketing for Businesses will cover in detail which mailing list service is the best fit for your organization. You may be surprised to find that there is one that is free and has all the features of every other service out there and is just as good as the paid ones. We will cover how to integrate these services into your website and into Facebook using the methods they recommend. We will also discuss how to determine the best time of day to reach your contacts using metrics. All participants will receive a freebie relating to this class.

May 16 - Social Media: Reputation and Reality will cover brand management and advertising strategies on Facebook and other social media platforms. You may be surprised to find that you can target ads to just a nickel a click on Facebook if you see exactly how it's done. We will cover the basics of social media while focusing on Facebook as an access to identify your fans and how to show ads on their timeline without their involvement. We will also run through examples of why Facebook may reject an ad and how you can work with their guidelines to make sure it does run. We will focus on conversion or how to get people to sign up or buy or say yes to your offer. All participants will receive a freebie relating to this class.

May 23 - From Marketing Online to Filling Seats will cover the end-to-end process of gathering leads, getting them to say yes to your offers using email and Facebook and finally how to make sure they show up. You may be surprised to find that missing one particular task can result in 25% of people not showing up at your event. We will cover the mechanics of filling seats using modern marketing techniques and how you can get the most out of your events. We will also cover the ways to make your event as compelling as possible. All participants will receive a freebie relating to this class.

These four classes will be taught by Joseph Dowdy who has worked with companies and entrepreneurs to use the Internet to make money since 2000. Among more notable and recognizable names, he launched the blog and several successful marketing campaigns in Santa Barbara County for Bragg Live Foods and Dan Poynter. He currently hosts websites he designed for several dozen customers and assists his customers in creating landing pages, SEO and initiatives that require his assistance.
Location:
Lompoc Chamber of Commerce Upstairs Conference Room
111 South I St.
Lompoc, CA 93436
Contact Information:
805-736-4567
Fees/Admission:
Free for Chamber members
$10 for non-members
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