FREE WEBINAR - How to E-Mail Market in Times of a Business Downturn

Description

CLICK HERE TO REGISTER

Join the Lompoc Valley Chamber of Commerce in their series of DAILY WEBINARS to provide resources and guidance for businesses in the Lompoc Valley during the Covid-19 Pandemic
Click Here to See ALL Webinars and our Covid-19 Resource Page

DESCRIPTION
Even in times of a severe crisis as many businesses are experiencing now, E-Mail marketing is an important tool to keep your customers informed and get them ready to re-enage. 

To generate positive outcomes, your business has to reach the right customers with targeted campaigns. If you feel your E-Mail efforts did pay off in the past or are unsure about how to adjust your E-Mail approach to the current business climate, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You will learn:

• The 5 C’s of E-Mail Marketing Basics
• How to create a content calendar with a complimentary digital version sent to all students How to pick the E-Mail platform right for your business
• Best times and days to send E-Mail
• Why List Segmentation is important (case study provided)
• Basic Automations
• How to create E-Mail graphics using Canva
• How to set up Google analytic tracking links
• A/B Testing Tips

ABOUT YOUR HOSTS
Patty Ross, California Wine Marketing